Beatles maniacs


Beatles Maniacs

Yes, I admit…. “Penny Lane is in my ears and in my eyes” I love Beatles songs!

Even though I am from the second generation I have been enjoying since my teens (my mom don’t fall in love and my father neither), hence it is not their fault.

Going to Liverpool and exploring Beatles Museum was one of the most remarkable experiences I had in England so far. I was very glad to share those moments with Cyla, one of my best friends, which came to visit me in Birmingham last month and is another Beatles fan.

The Museum is relatively small from what I expected, but reproduces, with minimalist details the most significant places of Beatles’ history, such as The Cavern Club and Abby Road Studios.

Some of the albums and songs have astonishing spaces: Yellow Submarine, Sgt. Peppers’s Lonely Hearts Club Band and Penny Lane. Was adorable to see some of original music instruments, but I was deeply touched with Lennon’s white Piano and his glasses.

Apart from the Museum, Liverpool is a quite small compared to Birmingham, but lovely city as a result of balanced mix between very modern and classic British-style buildings. Don’t miss a chance to walk along Albert Dock and its squares that are an invite to seat and have a take away box of fish and chips while admiring the city’s good rhythm.

But I would go for indoor activities if you are going on autumn, cause the high-speed winds and the strong humidity may design your hair as authentic “city-coast style”. Don’t ask what does it mean, but I had my own experience J. So, The Slavery and Liverpool Museums are both attractive candidates to grab your attention if it is too windy.

Liverpool has low heartbeat I’m sure you will enjoy to walk around and just “Let it Be”

See you on my next journey!

PS. Cyla, this post is for you, mamá J



You know when you are on the right path of your life when your feelings, thoughts, actions, outcomes and even your dreams at night are connected somehow.

I came up with this feeling last week. Things that I did more than ten years ago, and by that time seemed to be floating and moving around, illogically, are now making complete sense and are forming a kwon picture on my life puzzle.

What brought me to Aston was my wish to acquire soft skills to go beyond my field of work and make more impact on business thinking from an environmental and social perspective, as so important as the economic view for succeeding in the market.

I have been working with corporate communication more than fifteen years, but only in last seven I had a better chance to add more value to the companies I worked for and for myself as person and professional.

Before that, I felt that something was missing. And I asked myself many times: what is purpose become a recognized professional and have a good salary if in practice you are not contributing to any significant change for your society?

Social inequalities, environmental devastation, and human conditions degradation shock many of us, but the way we react to those facts is what matter not only for our generation, but for the next ones. We are just abusing for the planet limits and already paying a high price for that.

More than a corporate trend for managing an organization, Sustainability must be consider as a science-based and transversal knowledge which is applicable for complex issues such as planning and building a whole city, creating revolutionary technologies as well as governing a nation.

When I said that my acts in the past are making more sense for me now is because that I am seeing some signs of a magic called true knowledge happening.

I am merging my experiences in sustainability based on empirical context with plentiful of opportunities with appropriate research, updated information and excellent level class discussions.

Definitely, knowledge is a result of what you learn from both approaches. As narrow as this bridge, as more confident you feel about what you are getting from life. I’m glad to see the picture of my puzzle coming up 🙂

If you are curious to know more  some of my previews works with sustainability, check it out some of my initiatives for media and education, clicking on the links below.

Exame magazine:

See you soon!

“Felling all rice”

Pretty intense times here at the campus. As part of planting my roots in Birmingham, I finished all my purchases for the kitchen, room and winter cloths. Ok! I forgot to say that I live in a student residence together with three other girls from Thailand and Taiwan inside the campus. I got a room with double bed and a common kitchen, which is quite busy with four cooking women. The basmati rice smells all over the corridor 24/7.

On my purchase list I have decided not to have a TV. I just don’t miss it. The free time in the room is something really precious. When not studying, I’m with special people on Skype or simply sleeping.

But it does not mean that I’m in silence. I got my radio on full time and the local stations are absolutely fantastic. Last week I had my morning tea with Phil Collins playing live at BBC Radio 2. The week before, I had Lenny Kravitz also in the studio while I was having a shower.

Turning to the master’s content. I participated in every single induction on the last two fresher’s weeks: “maximize your master!, get ready for your careers interchange!, develop skills and academic competences!, learn how to use your blackboard!, know your library!, meet your course director!….” More that running a marathon, I felt as pure work out for burning old neurons and saying hello to new synapses.

This current week is the master proper start. I’m having everyday lectures, already HUGE list of reading materials and the short deadlines for all the first terms assignments which finishes mid December. But at this stage, guys I’m still cool…I keep singing “Another day in paradise” and deep breathing vapors rice.

See you next week!



Being fresh

DSC03457Hello Everyone,

My name is Cássia Ayres, I’m Brazilian, 37 years old.  I came to Aston to take a postgraduate programme in Corporate Social Responsibility ( CSR)  & Sustainability at Aston Business School ( 2014-2015).  I have a BA in Social Communication at Catholic University in Salvador (my hometown).

I arrived in Birmingham a week ago, and my journey to UK stated in Luanda-Angola on 17th September. Yes, I lived in Africa! For the last seven years I had the great opportunity to work on my market and focus my career on my current field of studies. I worked in communication relating technical knowledge of public relations and advertising with corporate social responsibility for different business and projects, including non-profitable ones.

Angola is a magnificent emerging market. It its rebuilding process, after 27 years of civil war ended in 2002, this current oil-based economy used to be also a solid agricultural market. Today, its great challenge is to overcome the war consequences not only restoring important infrastructures, but, mainly investing in people’s empowerment.

The deep poverty and the lack of basic resources it is still shocking nowadays, but Angolans are also very powerful and their capacity to resist and support critical conditions with a smile on their faces. My life in this context was not easy at all, but it was the most rewarding experience I ever had.

During my African journey I have promised to myself to have a “refreshment time”.  To move to a different place where I could acquire different soft skills after consolidating a professional portfolio. Putting finally together lots of practical experience with new ideas, trends and research.  And now, I’m very excited about how Birmingham will treat me on my new demands. 🙂

It took me 14 years since I left the University in 1999 on my twenties to my return to the classrooms today. I’m feeling confident with my maturity and also light and fresh as new beginner as many other students I met here.

My last big surprise here was to receive the Formula Santander Scholarship as recognition of my efforts to study in UK. I’m amazed about the possibility to use this blog to express my ideas and feelings addressing other prospect students as well as being the “ambassador” supporting them with common needs that also I’m having now.

Come along with me and let’s have some fresh time together!